In our coaching workshops we stress the concept of every business owner and self-employed professional becoming a STRATEGIC BUSINESS OWNER (SBO)! Let me take a moment and emphasize what a Strategic Business Owner IS, and what he/she is NOT!
The critical word a SBO must embrace is “leverage.” A SBO leverages marketing and other people’s talents. A SBO achieves greater results with less time and effort. A SBO works smarter, not harder and is more focused, effective, productive, and strategic!
A SBO does not focus on just the technical work of the business but rather focuses on the entire business. A SBO is an effective leader, develops business plans and procedures, and trusts in his/her people and systems. A SBO has a strategic mindset and utilizes a priority management system, not just a time management system.
A SBO is not a micromanager, hands-on technician, control freak, micromanager, jack-of-all trades, workaholic, “I’ll do it myself” martyr, or a dictator/screamer.
Are you still battling with some of these tendencies and traits? The first step to change is to recognize any red flag areas. Becoming a SBO is a learned skill and is simply a matter of learning the “Do’s” and “Don’ts” of a SBO. This is how we train business owners and self-employed professionals to think in our coaching process.
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