Marketing is Education

“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.”-John D. Rockefeller

What is marketing? Remember this basic thought: Marketing is a Continual Education Process. Too many experts have made marketing into some type of mystical, magical, complicated process. However, marketing is really very simple. Let me share with you another basic concept:

The more people who know about your business and the superior benefits you provide, the more your business will grow.

In your particular industry, if your business was the absolute best in the history of the world but you never told anyone about it, you and/or your employees never left your office, and your office was under ground on a deserted island somewhere, how much would your business grow? How many referrals would you get? Would you even have 1 client or customer?

Now, let’s go to the other extreme. What if every living client/customer, prospect, referral source, advisor, etc. knew that you were the best? How many referrals would you get? I believe it would be safe to say you would have a lot of customers and many new ones pounding at your door. Here’s the point. IT’S ALL RELATIVE! The more people who know about you, the more customers and referrals you will receive. Period.

Marketing is about educating people in your market on the advantages of doing business with you and the reasons why they should trust you to deliver on your promises.

Never lose sight of the fact that You are first and foremost a business owner in the MARKETING BUSINESS!!!