When you start a business it is fairly normal to have to do a little bit of everything. New business owners find themselves turning on the lights, taking out the garbage, putting paper in the copier, getting keys made, turning off the lights, calling the repair man, answering the phone, taking orders, filling orders, running errands, etc., etc., etc. Usually you're the only one to do these things.
However, while it is normal and usually necessary to begin this way, it is extremely unwise to continue this way. In fact, if you continue in that mode, you eventually hurt your own productivity, you hurt your relationships, and you hinder your business from growing.
What if you get sick? What if you want to take a day off? What if your family wants to spend a few days with your undivided attention and affection? What if you want to take a vacation? What if you want to read a book, go to the lake, work in the garden, do something other than go to work?
If your business depends on you, you don't own a business - you just have a job. And as many have said, it's the worst job in the world because you're working for a lunatic! The purpose of going into business is to get free of a job so you can create jobs for other people.
In our coaching process we help you learn to work more "ON" your business and less "IN" your business. My definition of a successful business is this: "It is a profitable enterprise that consistently delivers on its promise, and it runs without you." Let me encourage you to create more than a job - create a business that you can be proud of, that makes money without your constant effort, and that one day you can sell for a fortune. Let us help you!
Wednesday, September 29, 2010
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